There is no great secret to client care. Yet you’d be amazed how some of the simplest things can go a long way to ensure your clients remain loyal for a lifetime. Never forget that without your clients, your salon can’t really have a business! So, here are a few golden rules to bear in mind with every client, every day.

If you have staff, ensure they know these golden rules – and stick to them!

• Impress your clients with your knowledge
• Always go the extra mile for your clients
• Be consistent
• Be attentive to your client’s needs
• Treat clients the same as you would like to be treated when you go to a salon
• Keep client relationships personal but very professional
• The more we learn the more we grow and provide to our clients
• Stay fresh and innovative both in your business and yourself
• Be excited
• Be committed to your career
• Always give a proper consultation
• Treat every client like they are your favourite
• Be nice
• Look after yourself, lead by example
• Pay attention to your own appearance
• Always be punctual
• Make your salon beautiful, inviting & relaxing
• Always do your personal best
• Never, EVER gossip
• Keep each client totally satisfied
• Keep immaculate hygiene
• Educate your clients
• Never stop learning
• Have protocols in place and follow them
• Remember things about your clients – use client cards
• Know what your client’s concerns are
• Smile when you answer your client’s questions and when you ask questions
• Answer the phone politely and with a smile